Public Relations Integrated Student Media

PRISM is a student-led media agency that is regularly employed by local businesses to conduct PR campaigns and communications strategies. The content and campaigns created below were implemented for clients in Fall 2021 and Spring 2022.

Department of Geosciences

Spring 2022 - Account Executive

During my second and final semester in PRISM, I was given my own (absolutely amazing) team as an Account Executive for the student agency. We spent the semester building a social media persona and newsletter for MSU's very own Department of Geosciences. This campaign was awarded a Bulldog PRism Award and the Top Dawg Award by the Starkville-MSU PRAM Chapter.

Final Presentation

Appendix A:

Social Content & Newsletters

Implementation Report

Appendix B:
Interviews

Evaluation

Appendix C:

Gantt Chart

Starkville Area Arts Council

Fall 2021 - Copywriter

During my inaugural semester in PRISM, my team was hired by the local arts council to build their social media presence and increase engagement with the Starkville community. As Copywriter, my biggest responsibilities were coding focus group results and creating a user-friendly public calendar. This campaign was recognized as Best of Show (Student Awards Program) by the Public Relations Association of Mississippi.

Final Presentation

Appendix A:
Focus Group

Implementation Report

Appendix B:

Digital Media

Evaluation

Appendix C:

Gantt Chart